Earn while you make an impact
Recommend a product your audience will thank you for.
Betterway makes bamboo toilet paper and paper towels that people genuinely love and tell their friends about. We'd love for you to be one of those people.
Join the program
Why 
Most of them expected to make a trade-off. Eco-friendly usually means rougher, thinner, or flimsier. That's just the assumption people bring. They were surprised. And then they subscribed.
That loyalty is what makes our affiliate programworth your time.You're not convincing anyone of anything. You're introducing them to something they'll be glad they found.
The program
Here's what you'll earn:
6% to 15% commission
Every affiliate starts at 6%. We grow rates from there based on performance and partnership fit, up to 15% for our top partners.
30-day cookie window
Someone clicks your link today, buys in 3 weeks — you still earn.
Affiliate dashboard with real-time tracking
Track clicks, conversions, and earnings as they happen.
Who buys
This is the most useful thing we can tell you as a potential partner.
Here's who our customers actually are.
They're making the swap from conventional brands.
Many of our customers weren't already shopping in the eco aisle. They were buying Charmin or Cottonelle and at some point decided to try something better. They came for the bamboo and stayed because the product is genuinely good. These are people who want to do better without giving anything up.
They care, but they're not preachy about it.
Our customers don't always identify as hardcore environmentalists. They care about what they buy, they appreciate not contributing to deforestation, and they feel quietly good about the choice. But they're not looking for guilt. They're looking for a product that works and happens to be better for the planet. One customer put it exactly right:
"I totally win from switching to a great product, and the planet wins every time this kind of product gets supported." — Betterway customer
They talk about it.
Reviews that mention recommending Betterway to friends and family are among our most common. This is a word-of-mouth product. People find it through someone they trust: a blog, a newsletter, a creator they follow. That's you.
Where they tend to show up online:
If your audience lives in any of those spaces (even just adjacent to them), there's a strong chance they're already the kind of person who would love Betterway.
- Sustainable living and eco-swap content
- Non-toxic home and clean living guides
- Family wellness and conscious parenting
- Minimalism and intentional living
- "Products I actually use" lists and roundups
- Sustainability-focused newsletters and communities
What we'll give you
Once you're approved, you'll have access to:
- Product photography and lifestyle images
- Ready-to-use product descriptions and copy
- A real person to reach when you have questions - care@gobetterway.com
We're a small team. We don't have an army of affiliate managers, but the people you'll work with actually know the product and care about the partnership.
Who we're looking for
We care more about fit than follower count. The affiliates who do well with us tend to create content their audience genuinely trusts. Whether that's a long-running newsletter, a YouTube channel with a loyal community, or a blog people bookmark. We're not looking for reach — we're looking for the kind of recommendation that makes someone click because they trust the person making it.
A good fit looks like: sustainability, wellness, home, family, or intentional living content and an audience who'd appreciate a product that's actually good AND good for the planet.
Apply Now
How it works
Apply
Fill out the short form below. We review applications and aim to respond within 5 business days.
Get set up
Once approved, you'll receive your unique tracking link and access to your affiliate dashboard and creative assets.
Share what you love
Create content around Betterway, use your link, and earn 6% to 15% on every sale that comes through - tracked in real time.
Ready to partner with us?
Apply below. We'll review your application and be in touch within 5 business days.
Apply NowQuestions? Reach us at care@gobetterway.com.
Frequently asked questions
Every affiliate starts at 6%. Top performers can earn up to 15%, based on performance and partnership fit.
Our cookie window is 30 days. If someone clicks your link and purchases within 30 days, you earn the commission.
Payouts are processed monthly via your affiliate dashboard. You'll need a minimum balance of $10 to withdraw.
No minimum audience size required. We care more about fit and trust than follower count.
Yes! You can use your affiliate link across any platform — blog, newsletter, YouTube, Instagram, TikTok, and more.
Commissions apply to purchases made through our website. Amazon purchases are tracked separately through the Amazon Associates program.
Reach us at care@gobetterway.com — we're happy to help.